If someone fucked you, why would you trust them again after 30 seconds?
Satirist Dan Ilic has a thing or two to say about the Australian Banking Association’s ‘Australian banks belong to you’ campaign, which launched back in November.
With record profits that look greedy and facing down the barrel of a Royal Commission that fielded so many complaints of misconduct, they missed a reporting deadline.
There’s no doubt about it – Australians have a feeling they are being screwed by the banks.
In terms of a BS detector, there’s none better than the Australian general public.
Great headline!
You must be a comedian media planner. Podcasts to save banks. Laugh I did.
NOT. FUNNY. DAN.
Shit headline. Throw the F word in there – bound to get attention. Try to be nicer, Dan.
You’ll actually find the ad on YouTube, all the catch up channels and across popular websites in a display banner form..:
Yeah, it’s not just on quaint TV, which incidentally reaches millions of Australians.
I only fuck people I trust
The interesting thing about this campaign is that it seeks to make the general public complicit in corporate greed. Greed for the public good.
Tell me more about these podcasts produced by banks, I’ve almost finished reading my product disclosure statement for my insurance, so these podcasts will surely get my blood racing.
Here’s a more efficient way for banks to win over younger customers. Stop being greedy, selfish baby boomers who brag about share prices and quarterly earnings through constantly reducing their workforce so they can flaunt their bonuses.
If you’re in the workforce, you’re in a superannuation fund. If you’re in a super fund, you’re into bank shares. Be thankful.
The title should have been “If somebody fucked you over…”
Your title has a different meaning.
One US commentator recently wrote that there is a ‘need for ideas and language that evoke the sublime, not gutter talk that pollutes so much conversation today’.
That headline neatly fits into the second part of this observation.