In its latest PR disaster, Harvey Norman has set itself up for failure
Phoebe Netto of Pure Public Relations looks at the latest self-inflicted saga to emerge from the Harvey Norman brand.
This article discusses mental health issues and suicide. If you or someone you care about needs support, please contact Lifeline 13 11 14 or Beyond Blue 1300 22 4636. In an emergency, call 000.
Furniture and electricals giant Harvey Norman is caught in the middle of a PR firestorm after it appeared to mock an ex-employee’s claim that the business drove them to consider suicide.
A tweet from user @sisyphysical read: “Lol @harveynormanau blocking people for talking about the wage strikes. Working for your godforsaken company drove me to suicide in six months. To the 50 people paid $200k a year to manage to one account – go f*ck yourselves. I know you do, that Sydney conference is a f*ucking mess.”
The Harvey Norman account left two emojis in response: “?♂️?”.
