In order to save the arts, creatives need to colour outside the industry lines
Mark Barrett, managing director at Yakkazoo, urges adland to recognise and embrace its ties to the arts, so that both disciplines may flourish.
Irreparable loss. This was how the National Association for the Visual Arts described the financial decimation that the arts industry experienced in 2020. Irreparable.
Like many of my peers, I’ve been working in the creative industry for more than 20 years. During this time, I’ve witnessed and worked with some exceptionally talented individuals. In the creative industry, we are not that different from the creative arts. Our ‘Artists’ just have different titles including ‘Creative’, ‘Strategist’, ‘Copywriter’, ‘Event Producer’ and ‘Stylist’. Our canvases are concepts and ideas brought to life in digital campaigns, billboards or immersive experiences.
Given the mirroring ways in which we operate, we as an industry need to do more to support Australian Arts & Culture.
