Influence is bliss: The reality of becoming a brand ambassador
Influencers, ambassadors, whatever you want to call them, are a big deal for brands. But getting the gig is more than offering a handful of posts on your Instagram. Richie Tyler takes a closer look at the realities of influencers, and how to make your pitch to a brand.
I work for for a start up sporting apparel brand. We have a very distinct brand image, and owe a lot to the rise of Instagram for the spread of that image across the globe.
I’ve witnessed a huge number of individuals, young and old, coming forward seeking to come on board as brand ambassadors.
In recent years, brand ambassadors and influencers have become a legitimate form of marketing. The relationship is straightforward. A brand supports an individual, usually through supply of product, in return for posts on personal websites or social media.
Credit: Drew Graham
