Instagram and the Butterfly Foundation begin body positivity push with #TheWholeMe campaign
In an effort to combat the pressure to appear ‘perfect’ online, Instagram has partnered with the Butterfly Foundation to launch a campaign for teens and adults to promote the positive and authentic use of social media, titled #TheWholeMe.
The campaign consists of two toolkits, one for teenagers and one for adults, and a video series running on Facebook and Instagram, featuring four young Australians sharing their experiences with overcoming negative body image and social media pressures.
Those featured in the series are body positivity activist, Sarah Bryan, drag queen and activist, Felicia Foxx, mental health advocate, Braiden Fitzsimmons, and model Revathi Shanmugathasan.
