Instagram launches Tiktok competitor, Reels, in Australia
Instagram’s challenger to Tiktok, Reels, has launched in Australia today.
Cited as a ‘new Instagram format’, Reels gives users the ability to create short-form, edited videos with audio and music. It appears as another content creation function within the Instagram app, and joins the platform’s content offering of Stories, Live, IGTV, photography and video.
Reels will be available as a new create tool and appear in a seperate profile tab
The launch of Reels comes in the midst of growing global concern Tiktok and its Chinese parent company, Byte Dance, are feeding users’ data to the Chinese Government. Tiktok has denied the allegations and attempted to distance itself from its parent company’s roots. The app was banned in India at the end of June, and the same move has since been suggested in the US.
Literally last week Zuckerberg was asked by US Congress members if Instagram maliciously copies other companies, like they did with Snapchat/Instagram Stories. He vehemently denied that sentiment…..
Copying other companies (not IP/Copyright though) is completely legal. He’s not stealing. That line got drawn in the sand with patents & copyright. Arguing over that is pointless, are we to live in a world where only one company can create a glass cup?
Well at least this time, they used a different name..
It’s actually amazing.
One app that does everything you want + keep all of your followers without starting over + made by people who are accountable and care about democracy.