Instagram to nab more marketing spend in 2021, says Hootsuite

December 4, 2020 10:33

Hootsuite’s annual global Social Trends Report 2021 has found that 60% of businesses are planning to increase Instagram marketing budgets, and almost half are planning to do the same for Facebook, YouTube, and LinkedIn. However, according to the report TikTok has not increased in importance in the investment stack.

The report is based on a survey of 11,189 marketers globally conducted in Q3 2020. This is supplemented with insights from primary interviews with dozens of industry specialists, as well as published reports and data from Deloitte, Edelman, eMarketer, Forrester, GlobalWebIndex, The CMO Survey, and others.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.