‘Instilling confidence despite turbulent content deals’: Reactions to Foxtel’s 2025 Upfront
Foxtel Group announced a slew of exciting developments for 2025 at its Upfronts this week, including the launch of its long-awaited audience measurement system, the inclusion of live sports and news channels on BINGE, and a number of new local productions.
We asked the industry what they think about Foxtel’s new offerings.
Foxtel Media CEO Mark Frain
It is appreciated that the transparency on the measurement piece that is being brought to market with Kantar is being brought to market (and it should be supported by having additional vendors measure and show the effectiveness of video buys, digital or linear). Also, consolidated video buying is an interesting proposition (despite agencies and clients having existing deals with YT and other video vendors). There is something to be said about the amount of salt that was floating around on the night. It made ocean water appear to be drinkable.