International speakers from Google, Viacom, Shutterstock and Accenture’s UK ad agency Karmarama join lineup for Mumbrella360

The founder of Google’s US brand think-tank The Zoo, the marketer leading the rollout of Tesla’s brand in Australia, plus the founder of Accenture’s big UK agency acquisition Karmarama, are among a string of major sessions today revealed for the lineup of June’s Mumbrella360 conference.

Mike Yapp, will reveal what “hypertelling” means for brands at Mumbrella 360

Mike Yapp, who founded Google’s creative think-tank for brands and agencies, The Zoo, will outline how “hypertelling” is transforming audiences into users, and what this means for brands.

Based in San Francisco, Yapp was previously executive creative director at Carat US and also led the merger of three creative shops in the US under one brand, Isobar North America.