Intrepid Travel launches multi-million dollar campaign, via SouthSouthWest

B Corp certified travel organisation, Intrepid Travel, has released “its biggest brand campaign yet”, via SouthSouthWest (SSW).

The integrated ‘Only Intrepid’ platform spotlights the locations, experiences and people the company can send travellers to. It supports more than 1000 creative assets in production and boasts “an initial investment of over AU$5 million”, making it Intrepid’s largest single brand campaign in its history.

Altogether, the platform leverages a mix of out of home (OOH) and international media buys solutions in major global cities, such as Sydney, Melbourne, Brisbane, New York, Toronto and London. At the same time, it also supports a social content series, a content site and a dedicated 30-second campaign film.