Investing in unbranded ads? It might be time to look for another job
Recent advice from one platform to leave brand codes out of creator content has Dave Jansen scratching his head. Here the Connecting Plots co-founder unpacks why this is an incredibly flawed approach.
We were recently given the most baffling piece of advice from one platform exec. that left me deeply worried for the future of our craft.
Our team is pretty adept at squeezing the most out of the different platforms – it’s one of the reasons clients come to us. And we love to have regular updates with platform reps to understand what the current best practices are – it’s a great way to gain an unfair advantage for clients.
