It’s time for a culture shift
Hidden Talent surveyed talent from top-tier creative agencies in Sydney and Melbourne, looking into ‘What Talent Want’. Director Nicola Barrett shares some of the surprising results and insights.
What we found was that 47% of creative agency talent is looking to move to a client-side role, and 46% are concerned about the future of the industry.
This has been a growing trend over the past five years and one that provides agencies an opportunity to rethink how we nurture talent within the industry.
The key to keeping great talent is creating a culture where they can thrive. The importance of culture can’t be underestimated as it is the number one reason people will leave an agency. And for 51% of people considering a new role, culture is an ‘absolute must’ when they are weighing up the opportunity. Culture is multifaceted and if you get it right, it provides an opportunity to attract and retain brilliant talent.
