January total ad spend down 10% from 2022, Government category down 48%: SMI

March 1, 2023 2:58

The latest Standard Media Index (SMI) figures show ad spend in January is down 10% year-on-year (YoY) to $542.6 million, against an extraordinarily strong market last year.

2023 still saw the second-highest January ad spend in SMI history, following last year’s soaring records thanks to COVID-related content.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.