JC Decaux national audience highest reported since pre-COVID

Zanda Wilson

February 19, 2021 9:07

Australians are back in public spaces and viewing Out-Of-Home (OOH) advertising at levels not seen since before the COVID pandemic struck, according to data from outdoor advertising company JC Decaux.

JC Decaux has worked to deploy its Audience Mobility Impact Monitor with mobile-first global data partner Adsquare since February 2020, and new data shows positive signs for OOH advertisers.

The Adsquare audience data is reported for all JC Decaux signs across Australia (except airport signs), with the impact monitor showing the movement of 3.6 million smartphone users.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.