Jodi Lee Foundation, Government ask Australians to ‘talk sh!t’ in latest KWP campaign
The Jodi Lee Foundation and the Australian Federal Government have launched a new national campaign to raise awareness for bowel cancer, particularly for Australians aged 50-74, created by independent customer experience agency KWP.
The ‘Talking Sh!t’ campaign is fronted by a number of ‘sh!t talking’ ambassadors, cricket legend and face of the campaign Merv Hughes, as well as children’s author and comedian Wendy Harmer, entertainment reporter Richard Wilkins and AFL great, contemporary artist Gavin Wanganeen and celebrity doctor Dr Ginni Mansberg.
The new campaign follows the Jodi Lee Foundation’s partnership campaign with Terry White Chemists last year, telling the story of Australian model Yvonne Tozzi, who survived bowel cancer thanks to early detection.
Jodi Lee Foundation founder and chair, Nick Lee OAM said: “Currently too many Australians are ignoring this test. Only 43.5% of Australians who are sent the test complete it (33.5% of those aged 50-54).”
The campaign is spearheaded by a fun and informative quiz show, The Talking Sh!t Show, hosted by Merv Hughes with his fellow ambassadors fighting it out for the title of best ‘sh!t talker’, set to be rolled out across multiple social media channels.
Merv Hughes explained the urgency in completing the test as quickly as you can after it arrives in the mail.
“I know it may be tempting to put it off or even stuff it away in a drawer to think about for another day, but please put your health first and just get onto it as soon as you can. It really is simple”.
“And if you’ve already done your bowel screening test, ask your mates if they’ve done theirs. Talking Sh!t with your mates next time you see them really could be life-saving”, said Hughes.
The campaign launch was joined by newly appointed assistant minister for health and aged care, Ged Kearney. Kearney said: “As a nurse I spent years working in the gastrointestinal ward and saw first hand just how destructive bowel cancer can be. It’s a terrible cancer when it is diagnoses at a late stage.”
“Bowel cancer is one of the most curable cancers when it is found early, so I really encourage Australians to take the bowel cancer screening test when they get one in the mail.”
“The bowel cancer screening kit is easy to use, you can do it in the comfort of your own home,” she added.
Hughes also explains why being a part of this campaign is so important to him.
“I’ve recently lost a mate to bowel cancer, and it’s important to me to get the message out there that completing your bowel screening test is something you should 100% prioritise when you receive it. It could save your life.”
The campaign commences during Bowel Cancer Awareness Month and will be rolled out across social, digital ,print and in TVs in GPs surgeries.
Credits
Creative and strategy: KWP
Public relations: THEY agency
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topics
Australian Government
Department of Health
Dr Ginni Mansberg
Gavin Wanganeen
Jodi Lee Foundation
Merv Hughes
Richard Wilkins
Wendy Harmer
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