Junkee finds over half of young Australians buying locally to help support economy

August 19, 2021 8:45

An annual study by Junkee Media and Ooh Media has found young Australians are reconsidering their buying habits abroad and buying local as a result of the COVID-19 pandemic.

The study’s findings titled ‘Brand New World’, found 55% said they were buying Australian-made, with young people who identify as female driving up this average to 72%, saying they would like to keep supporting local businesses into the future, versus 56% of males. In addition, 46% said they were increasing the amount of money saved as a result of these changes in behaviour.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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