Khemistry announces Aaron Ridley as new client partner

Creative agency Khemistry has announced the appointment of Aaron Ridley to client partner in July earlier this year.

The announcement:

Behaviour change creative agency, Khemistry, is expanding to Canberra with the appointment of Aaron Ridley, as client partner, to spearhead the agency’s offering in the nation’s capital.

As client partner, Aaron will provide government and not-for-profit sector clients with access to Khemistry’s expertise and IP in domains like behaviour change, experience design, brand development, marketing strategy and content creation.

Before Khemistry, Aaron held customer experience and brand and communications strategy roles in the Australian Government, the ACT arts and culture community, as well as co-founding an importing business and two hospitality venues.

Khemistry general manager and co-founder, Andy Fyffe welcomed Aaron to Khemistry, recognising the close relationships they already have with key federal government clients and the opportunity to further support those relationships with a strong local presence.

“We’re so fortunate to have Aaron come on board to anchor Khemistry in Canberra. Clients will love what he brings to every engagement,” Fyffe said.

“An entrepreneur who has worked in government. A brand strategist who understands technology and performance marketing. A creative services professional who embraces agile ways of working. These are rare and valuable combinations in today’s environment.”

Khemistry is a trusted partner of government with a long history of working with state, local and federal government agencies and entities across health, sustainability, public safety, equity, and other significant areas of public policy.

This week Khemistry was recognised as the Australian Marketing Institute 2021 national winner for Public Sector Marketing for the ‘Dear Mind’ campaign with Queensland Health. The campaign, now in its second year, encourages Queenslanders to invest in their mental wellbeing.

Specialising in innovative behaviour change campaigns, content, and digital platforms, Khemistry’s work for government includes, COVID-19 public health communications, water conservation, swim safety, flood water safety, and an award-winning childrens’ series, Sally & Possum.

“I first became aware of Khemistry through the Back It Up flood water safety campaign, which is a great example of how marketing can benefit the community,” Ridley said.

“When I heard Khemistry was opening an office in Canberra I jumped at the chance to join the team. As leading practitioners of behavioural change campaigns, Khemistry will be an invaluable partner for communication teams in government.”

“As an Australian company finding fresh opportunities for positive change, working at the intersection of creativity, technology and psychology, the Australian Government is a natural partner,” Fyffe added.

“We look forward to helping Canberra-based clients gain new traction on wicked problems and emerging issues.”

Khemistry is making a long-term commitment to Canberra, also supporting the Canberra Business Chamber, local chapter of the International Association of Business Communicators, and developing a series of bespoke masterclasses focused on opportunities for government to supplement broad persuasion communications with one-to-one, data driven engagement. The series, entitled, ‘Changing behaviour one-at-a-time’ kicks off in January 2022.

GoDigital, also a GrowthOps business, has strong roots in Canberra with the first iteration of the business being founded there in 2005 as Voodoo Creative.

Khemistry’s expansion to Canberra will significantly bolster the group’s offering from the centre of the capital.

Source: Khemistry media release


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