Kimberly-Clark takes low-key approach in latest feminine hygiene product launch

Tim Burrowes

February 17, 2010 12:11

Kimberly-Clark is taking a low-key approach in the brand messaging of its new U by Kotex range of Panty Liners, following on from the controversial “Beaver” TVC and Platinum ads created by The Brand Shop.

The latest TV and press ads are promoting Nude Liners, Kotex’s thinnest range of panty liners to date.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.