Kleenheat continues ‘less talk more energy’ push as man launches himself out of cannon
Gas provider Kleenheat has released an extension of its ‘less talk more energy’ campaign featuring protagonists Rodney and Karen as Rodney launches himself out of a cannon to “defy gravity”.
The ads, created by The Brand Agency, show Rodney crashing into a large Kleenheat billboard and Karen finding new activities to do in her spare time thanks to Kleenheat’s online offering.
The campaign will run across TV, out-of-home, cinema and radio.
Carolyn Mooney, senior account director at The Brand Agency, said in a statement: “Research has shown us that the campaign continues to differentiate and build Kleenheat’s brand in an increasingly competitive market. Kleenheat has a simple value proposition, choose us, get value for money and support Western Australia.”
Kleenheat LPG Winter 2018 – Couch from The Brand Agency on Vimeo.
Credits:
- Client: Kleenheat
- Executive Creative Director: Marcus Tesoriero
- Creative Director and Copywriter: Steve Straw
- Art Director: Nathan Teoh
- Producer: Nicole Beer – Yoke Productions
- Strategy: Vanessa Bush
- Account Management: Carolyn Mooney, Ashley Allen
- Media: Angela Naaykens, Mel Harrison
- Production Company: Guilty Productions
- Director: Tony Rogers
- Sound: Brainestorm
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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