Krispy Kreme dumps offensive ad
Krispy Kreme ANZ has apologised for a botched creative that displayed a highly offensive racial slur and has removed the offending spot from the campaign.
The new campaign from the brand, made in collaboration with Abel and Limehouse Production, aims to celebrate life’s sweet moments, encouraging Aussies to make the moments even sweeter with a box of doughnuts.
Doughnuts replace the letter ‘o’ in words such as ‘footy’ and ‘hooray’ across the four spots, including the word ‘congrats’ – briefly spelling ‘coongrats’ then ‘cooongrats’.
