Ladbrokes celebrates true mateship with Mates Mode via The Monkeys

Entain Group’s online wagering brand Ladbrokes has launched its first campaign under the creative direction of Accenture Interactive’s The Monkeys, celebrating the launch of its new betting product, Mates Mode.

Building on the brand’s ‘Ladbroke it’ platform, the campaign uses humour to showcase the fun of true mates to prove that everything is more fun when you do it with mates.