Last chance for marketers to apply for free places at BE Festival networking

Applications for free marketer places at the speed networking forum of next month’s Festival of Branded Content & Entertainment close at the end of business today.

Festival of Branded Content and Entertainment logo 2013

The new networking initiative takes place on the afternoon of October 2, ahead of the conference and awards on October 3.

A maximum of 100 places are available for the speed networking, with 20 free places reserved for marketers with budgetary signoff who are interested in knowing more about forms of branded content available to them.

The speed networking session will allow people to book up to 12 appointments over the three hours in a series of targeted 15 minute slots, with the meetings organised ahead of time via the BE Festival website. The session – which runs from 3pm to 6pm – will seek to connect anyone interesting in doing business around branded content and entertainment. This may include marketers, agencies, suppliers, technologists, creatives, commissioners and content makers.

More than half of the 100 networking places have already been filled. The standard cost of networking tickets is $199. A full Festival pass is $799, which includes networking, the day-long conference and Awards evening.

The Festival of Branded Content & Entertainment – which is organised by Mumbrella’s parent company Focal Attractions – takes place at Luna Park in Sydney.

If you believe you qualify for a free marketer networking place, and would like to take part in the formal networking afternoon on October 2, please email with your name, job title and company information before the close of business today (Thursday September 12)

Full details of the programme including how to buy places for the networking, conference and awards, can be viewed on the BE Festival website. Sessions already announced include how YouTube helped build Jimmy Kimmel’s TV audience; the story behind Dove’s global viral smash Beauty Sketches; singer Ricki-Lee Coulter on collaborating with brands; Sony on Daft Punk’s album launch in Wee Waa; TV’s role as a supporting medium; Intel’s strategy in creating online films; what native advertising (isn’t); Facebook and television.


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