Lotterywest uses UV-sensitive paint to show how quickly a lottery ticket can change people’s lives

Ultra-violet paint which reveals hidden words at different times of the day changes the message of a new outdoor campaign for WA lottery company, Lotterywest.

The execution, created by Mindshare, features customised paint and black lights installed on outdoor Adshel shelters.

A day-time version of the panel reads ‘Mate. B’day. Scratchie. Sorted’, while at nighttime, the UV paint reveals the full sentence: ‘Mate. Got 300K for my b’day. Well I got a scratchie. And Won! Sorted.’

The UV sensitive paint reveals a hidden message.