Mark Wheeler on how YouTube talks to consumers across the whole marketing funnel
Like many digital platforms, YouTube experienced growth in marketer spend throughout 2020. Mumbrella’s Zanda Wilson chats with Mark Wheeler about YouTube’s latest campaign, and putting quantifiable data behind what the platform can do for advertisers.
YouTube has unveiled its new marketing campaign, designed to showcase both its vast ecosystem of creators and the positive impact the platform has on the Australian economy.
The campaign includes the YouTube Australia Impact Report, as well as a hero video featuring some of its creators across a range of different content styles.
The report, which had independent consulting from Oxford Economics, found the YouTube creative ecosystem contributed AU$608 million to the Australian economy in 2020 and supported 15,750 full-time equivalent jobs.
