Market enters 2022 with momentum despite ‘dynamic’ situation, says Nunn Media’s Chris Walton

Nunn Media Sydney’s managing director Chris Walton told Mumbrella the biggest ad spend climber across all channels – radio (8.5%) – was likely down to it righting itself, after an uncertain November in 2020.

This comes in the wake of the Standard Media Index (SMI) numbers yesterday reporting the biggest November on record, with media bookings totalling $852 million.

“That was probably more reflective of a weakness in November 2020, than a strengthened 2021,” said Walton. “This was the biggest November on record, which is good, COVID or no COVID, but certainly when you think back to the previous November, we weren’t emerging from that first lockdown evenly.”