Marketers need to start conversations around human truth, not strategy, says The Iconic’s CMO

Marketers should be focusing on storytelling and understanding human truth rather than directing their discussions around strategy, media channels and digital, The Iconic’s chief marketing officer, Alexander Meyer, has said.

The marketing boss told an audience at Mumbrella’s Retail Marketing Summit it was the responsibility of marketers to direct conversations towards what the customer wants.

Meyer said marketers should be storytellers