A marketing consultant is going on a tour of the eastern seaboard in an ice cream truck to support gay marriage.
The Ice Cream Truck of Love will start its journey in Sydney before heading north to Queensland, giving out free ice cream and pushing the marriage equality message.
The truck is being driven by Adrian Fernand, of marketing and digital strategy consultancy I Do Believe I Came With A Hat, in response to controversial politician Peter Madden’s anti-gay rights protest truck tour last month.
Fernand told Mumbrella: “Should Mr Madden wish to join us for an ice cream, we’d happily offer him one and have one of our trained homosexuals demonstrate just how normal we really are. And perhaps we’d advise him on how to find a better fitting suit.”
Christian Democrat Peter Madden went on an anti-gay marriage tour in March. A billboard mounted on the side of the truck carried the words ‘The dark side of same sex marriage,’ and suggested a link between homosexuality and paedophilia. The truck was vandalised in Lismore.
Fernand’s campaign is hoping to raise money to support the cause through the website icecreamtruckoflove.com, and has secured sponsorship from The Creative People, Keep Left PR, Prologica and PSG Australia and Visual Contact, the production company that made the video.
Fernand featured in a recent ad for Cornetto, which was part of the inspiration for the ice cream truck idea.
The campaign also has a presence on Facebook and Twitter.