Marketing in a downturn and igniting your vision and strategic thinking
How do companies chart a prudent course through uncertain economic times, while maintaining their marketing budgets and initiatives? Paper + Spark director, Paul Everson, explains.
There is no shortage of uncertainty and potential economic strife, such as COVID-19, the war in Ukraine, supply chain issues and inflation. How do companies chart a prudent course through uncertain economic times, while maintaining their marketing budgets and initiatives?
Businesses may be tempted to cut costs across the board during such times, but is that the best approach to weathering downturns? That all depends…
Crystal ball gazing – a fool’s errand?
Economies tend to work in cycles, so it can be useful to take a long-term view even while staying abreast of financial and other news that can impact economies.
