Marketing spend down at Comm Bank as profits rise

August 10, 2016 1:43

The Commonwealth Bank has offset increased spending in some departments by dropping its marketing, advertising and loyalty spend by $31m over the past year.

The 6% drop came as the bank reported a net profit of $9.22b on revenues of more than $44b.

Spending across advertising, marketing and loyalty dropped from $522m to $491m, year-on-year.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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