Media agencies remain unsure about podcasts and voice marketing, IAB finds

February 22, 2018 10:54

Media agencies are embracing streaming audio but are still finding their way with voice, IAB Australia has claimed in a report released this morning.

The second edition of the Audio Advertising State of the Nation report found two-thirds of media agencies are regularly buying streaming radio spots, while podcasting is still in the experimental stage for most agencies, with only 13% looking at voice marketing strategies.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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