Mediaweek to close print edition at end of the year

Trade publication Mediaweek will stop publishing its weekly print magazine after 27 years and move to an online only model, the company announced today.

Created by publisher Philip Luker in 1990 and owned by James Manning for more than a decade, Mediaweek will become a digital only publication from the beginning of 2018.

In a post on Mediaweek’s website, Manning wrote: “With three months of the year left to run, Mediaweek has listened to our audience and decided to move to a digital-only model.

“We will stop publishing a regular print magazine after the end of this year. For some time, both Mediaweek readers and advertisers have preferred our digital platforms so the focus will now be directed there.

“Mediaweek will continue to publish via our Mediaweek Morning Report and and we will soon release details of our premium subscription package for 2018 which will be at a lower price point for our supporters.”

Manning said content would run more frequently across digital platforms such as Twitter and Mediaweek podcasts, which run through SCA’s PodcastOne network.

The last 12 issues of the year will feature interviews and some of the highlights of the publication’s 27 years. October’s editions will look at highlights from the 90s, November will cover 2000-2010 and the December issues will look at highlights from 2011 onwards.

Mediweek is just the latest Australian media and marketing trade title to close or reduce frequency of its print editions in recent years.

B&T reduced from weekly to fortnightly to monthly and now appears about five times a year. AdNews is now monthly. Marketing mag also comes out about five times a year.

Mumbrella’s parent company Focal Attractions bought the screen production sector magazine Encore and relaunched it as a weekly iPad edition, but closed it in 2013.

In other parts of the world, Campaign Asia closed its print edition while Campaign UK recently moved down to monthly frequency. And Advertising Age in the USA relaunched last week with a rebrand to AdAge.


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