Travel site Luxury Escapes to launch new print magazine

Australian travel site Luxury Escapes is to launch a print magazine in a partnership with publisher Grin Creative.

Run by Emily Rayner, Luxury Escape’s head of digital and content merchandising, the glossy magazine aims to extend the site’s audience, which currently has 2m global subscribers.

The first issue will launch in November and will be distributed fortnightly to 500,000 homes across Melbourne and Sydney free of charge for a minimum of three months.

Oman Tourism and Qatar Airlines have been confirmed as advertisers.

Blake Hutchison, Luxury Escapes general manager said the magazine was intended to inspire more to travel.

“The Aussie adventurous spirit and love of travel is known throughout the world and we’re excited to fuel this with beautiful content and great deals to amazing places,” Hutchison said.

“Readers can look forward to beautiful photography and content created by some of travel’s best writers, plus insider tips for travel, destination guides to the world’s most beautiful locations and the scoop on Luxury Escapes’ signature deals to amazing locations.

“It will be exciting to see the impact the new magazine will have on Australian holiday choices.”

Rayner said the magazine will compliment Luxury Escapes’ other channels including Facebook and the company’s travel show on Seven.

“Through providing relevant and inspiring content we’ll help readers to make smart and value-based choices and also open up the opportunity to connect advertisers with our audience,” Rayner said.

Grin Creative managing director, Justin Jamieson, said Grin is well placed to ensure Luxury Escapes Magazine connects with readers and advertisers.

“Over the past ten years Grin has positioned itself as an authority on travel creative and publishing and we are incredibly excited to work with Luxury Escapes to create a publication that not only inspires with rich content but also enables readers to book amazing holiday experiences,” Jamieson said.

“The magazine will certainly complement our existing titles and with its fortnightly distribution open up some amazing tactical advertising opportunities for a range of luxury brands.”

Earlier this year, Luxury Escapes launched a radio show through Facebook Live, in an attempt to make the brand more personal.

At last year’s Mumbrella Publish Awards, Grin Creative’s Get Lost magazine won consumer magazine of the year (below 20,000 circulation).

To hear more about how brands are using print in the battle for attention, don’t forget to buy tickets to Mumbrella’s Publish conference, which will take place on October 19. To find out more click here.


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