Medium Rare expands into TV with new Commbank series starring Georgie Tunny
Medium Rare content agency has partnered with Boomtown Pictures to produce a new TV series for CommBank to air on Paramount’s Network 10.
Hosted by The Project’s Georgie Tunny, The Brighter Side will air on May 11, featuring chef Adam Liaw, journalist Narelda Jacobs OAM, CommBank personal finance expert Jess Irvine and behavioural economist Evan Lucas.
The eight-part series will explore the brighter side of money and life, including plenty of practical tips and tricks. It is the latest addition to Medium Rare’s content network with CommBank.
Last year, the agency launched CommBank’s magazine, Brighter, which is available in 660 branches nationally and online.
Medium Rare managing director Nick Smith said as the biggest content agency in Australia, storytelling is at the heart of what they do.
“We deliver robust content ecosystems for the biggest brands in Australia and the opportunity to add television to our mix can only benefit our clients,” he said.
The hosts will meet everyday people from all over the country who share bright ideas and practical tips for living well. From clever side hustles, meal-time ideas and money-saving tips, The Brighter Side aims to help viewers make the most of their money.
CommBank chief marketing officer Jo Boundy said: “Our Brighter content ecosystem is all about giving Australians hopeful and useful content, to help build confidence with their relationship with money.
“We have been working with Medium Rare to build out content across print and digital and we have seen incredible engagement from consumers. We’re excited to now be evolving this into television with The Brighter Side.”
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Adam Liaw
Boomtown Pictures
CommBank
Evan Lucas
Georgie Tunny
Jess Irvine
Jo Boundy
Medium Rare
Narelda Jacob
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