Medium Rare’s Nick Smith on going full-service ‘by stealth’

News Corp Australia’s Medium Rare is perhaps best known for its custom publishing business. However, its managing director, Nick Smith, said the agency is growing a full-service content offering “by stealth”, which may just give existing players a run for their money.

The business is not short of industry recognition for its print works with big-name clients including Bunnings, Coles, Officeworks and Qantas. In last year’s Mumbrella Publish Award, Medium Rare took home four awards for its custom publications.

Nick Smith