Millennial changemakers are going from the cool hotness to the c-suite
Josh Green, associate strategy director at Spark Foundry, examines the shift that’s coming with a generational changeover.
For the past decade, our industry has bandied around the term ‘millennials’ as a proxy for everything cool, tech and youth adjacent. Society has so successfully forged a link between this generation and youth culture that we’ve largely ignored the fact that millennials just aren’t that young anymore.
Knowing that they are tapping on the glass of the c-suite, and are expected to make up 75% of the Australian workforce by 2025, we find ourselves at a significant turning point. We are teetering on the brink with a critical mass of changemakers who have the potential to drive impact at speed and scale.
LinkedIn’s B2B Institute recently released a paper entitled Work in BETA: The Rising B2B Decision Makers, that called out the changing role of millennials in both workplaces and culture more broadly. There were two elements to this paper that struck me as particularly noteworthy.
