Mitre 10 and Edge turn The Block’s Scotty Cam into a bobblehead for new campaign
TV presenter and host of The Block, Scott Cam, is front and centre in Mitre 10’s latest campaign, with creative agency Edge coming up with the idea for the ultimate DIY companion: a ‘Talkin’ Scotty’ bobblehead doll.
The bobblehead is designed to take up residence in workshops, sheds and other DIY spots, and is full of classic Scotty-isms like, ‘Tools down – time for a cold one’.

Mitre 10’s limited edition Talkin’ Scotty