MOOD tea launches across Woolworth stores with a pro-bono $10m media campaign

Kalila Welch

June 27, 2022 9:05

Dentsu media agency Carat has secured $10 million in pro-bono media inventory to support the launch of industry social enterprise, MOOD tea, across Woolworths stores.

The launch follows the announcement of the partnership between MOOD tea and the retail giant, revealed by Mumbrella last month.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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