Morning Update: What happens when a bank runs a bar?; Mad Men the Blaxploitation movie; Was Samsung selfie worth $1bn?
The ad is another in a long line of hidden-camera stunts that capture consumers’ reactions to sometimes-outlandish scenarios. Brands around the world are continuing to latch onto prankvertising, or shockvertising, as a way of getting their messages noticed and shared.
AdAge: Was that Samsung selfie really worth a billion dollars?
But was it worth $800 million to $1 billion as claimed? The post so far has nabbed nearly 3.5 million retweets, the most ever. By Twitter’s count, it scored 32.8 million impressions in its first 24 hours. Waves of media coverage followed, yet little of it mentioned Samsung’s connection to the photo.
Run a Google search for “Oscar,” “Ellen” and “selfie,” and nearly 45 million links appear. Include “Samsung,” and the results fall below one million. A similar patterns emerges in news coverage: less than 30% of articles on the event had Samsung in the headline, according to LexisNexis.
At least that’s what AMC’s marketing folks think, which is why they set up 10-foot-tall, 200-gallon highballs outside New York’s Penn Station and at the corner of Hollywood and Highland in Hollywood. If you look really closely, you’ll see that the Scotch—Don Draper’s favorite libation—is gradually disappearing.
“The idea is that the Scotch is draining out—being drunk—representing the countdown to the show on Sunday,” explained Pete D’Andrea, vp at agency Attack, which conceived the installation.
But David Tang, the long-time CEO of DDB Singapore who is one of only a few Singaporean bosses of a major ad agency in the city-state, told Mumbrella that locals creatives should compete with foreign talent in the Young Lions to help them “learn and grow”.
Tang said: “I think it’s the inevitable destiny of Singaporeans to plug into the world and compete on the world stage. I think our Young Lions should compete with young foreign talent here in Singapore. They will learn and they will grow.”
Huffington Post UK: Teenager posts threat to American Airlines on Twitter, then regrets it.
A Twitter user has done what most people know they should never do – threaten an airline with a pretend al Qaeda hoax.
‘Sarah’, who says she’s a 14-year-old girl, tweeted at American Airlines on Sunday, saying she was from Afghanistan and her name was Ibrahim.
“I’m part of Al Qaida and on June 1st I’m gonna do something really big bye”, she wrote on the social networking site.
Creativity Online: Mad Men – the blaxploitation movie. This is what happens when an agency reimagines the show with a cast of black characters in this spoof trailer.
This agency, however, dives headfirst into the genre made famous by Shaft and Foxy Brown with “Don-O-Mite,” a parody trailer. The title character, a gun-wielding, more colorfully dressed version of Don Draper is still the magic man in a struggling creative shop. His supporting cast is made up of amplified takes on the original characters. Include Black Peggy Olson — whose proficiency in spoken-word saves the day — and Joan “Sugar Hills” Holloway — whose attitude is surprisingly similar to the original character’s.
