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Morning Update: Cate Blanchett does Rhett Butler; All Blacks shun Coke for Pepsi; Twitter’s Jack Dorsey goes from billionaire to millionaire

Creativity: Kristen Wiig and Cate Blanchett Play a Mean Rhett Butler for W Magazine

W Magazine and sister Conde Nast publication Vogue have been skillfully extending the content of their print versions through brilliant online videos featuring the subjects of their stories — and we’re having a ball over it. For example, Vogue just asked Derek Zoolander 73 questions as part of its cover story featuring Ben Stiller and Penelope Cruz.

To complement W’s “Best Performances” portfolio in its February issue, Editor-at-Large Lynn Hirschberg asked 29 of the actors featured within, including Kristen Wiig, Bryan Cranston, Cate Blanchett, Brie Larson, Samuel L. Jackson, Bradley Cooper, Jake Gyllenhall and Amy Schumer, to recite the best lines from familiar films.

The Drum: All Blacks shun Coca Cola for Pepsi in new sponsorship deal with Gatorade

Superbowl 50 logo

AdWeek: Google Hopes Super Bowl Advertisers Choose It Over Twitter for Real-Time Marketing

Brands are notorious for pulling out all the digital marketing bells and whistles during the Super Bowl, and Google hopes to take a bite out of Twitter’s reputation as brands’ go-to platform for real-time marketing this year.

Today, Google launched a new ad format called real-time ads that lets brands trigger promos around big events like the Super Bowl and Oscars instantly, similar to how marketers use Twitter. The format includes inventory on YouTube and Google’s Display Network, which is made up of thousands of publishers’ sites and apps.

Mumbrella Asia: What innovation really means to marketing

What does innovation mean to the media and marketing industries? Are they really doing it? Or are they just talking about it? And what does the word actually mean anyway, and is it being abused?

In a conversation with Mumbrella, Zayn Khan and Catherine Barr Randall, Southeast Asia CEO and Southeast Asia head of strategy and innovation respectively of Dragon Rouge, a design and innovation agency, talk about the definition of innovation, what it means to marketing, who’s really innovating and who’s just saying they are, and why the ad agency planner might be rebranded chief innovation officer.

Digiday graph for LinkedInDigiday: LinkedIn is once again driving big traffic to publishers

LinkedIn giveth and LinkedIn taketh away. Now, LinkedIn giveth back again.

The social network has had a schizophrenic relationship with publishers. At one point, it was a small but reliable referral source, then it turned off the traffic hose. Now, LinkedIn is getting back in publishers’ good graces by significantly ramping up the amount of traffic it sends out.

Jack Dorsey Twitter

Jack Dorsey is no longer a billionaire, thanks to the crashing stock markets and his struggling tech empire.

As global stocks tumbled on Wednesday morning, so did Square and Twitter, the two tech companies he helped found. An hour and a half after the opening bell, Twitter had fallen 6% and Square was down 11%.

Ogilvy and Mather Jon Seifert

CampaignLive: Ogilvy & Mather’s Seifert to succeed Miles Young as global network leader

John Seifert, the chairman of Ogilvy & Mather North America and a 37-year veteran of the agency, is taking over from Miles Young as leader of the network.

Seifert will become co-chairman of the network in September, alongside the agency’s global creative chief Tham Khai Meng, who steps up to co-chairman with immediate effect. Both will also retain their current responsibilities.

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