Morning Update: Dead mice act out plays in strange pest-control ad; Spotify UK revenue rises by 42 per cent
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=Bj1Q1IAx-uI
AdWeek: Ad of the Day: Dead Mice Act Out Plays in the Strangest Pest-Control Ads Ever
“You’ll laugh! You’ll cry! You may cringe a bit, too.
Barton F. Graf 9000’s first campaign for Tomcat mouse-killing bait takes an off-off-off-Broadway approach with the introduction of “Dead Mouse Theatre.” Essentially, it’s a pair of hands manipulating a couple of fake mice with X’s for eyes. Add some funny character voices and some atonal singing, and you’ve got some pretty amusing ads.”
Mumbrella Asia: Anti-Occupy Central movement ad calls on police to ‘restore law and order’
“A movement that has sprung up in Hong Kong to oppose the Occupy Central pro-democracy protests ran a full-page ad in the South China Morning Post today, calling on the police to “restore law and order”.
The ad, which ran on page 5 in the Post’s business section, salutes the local police force and encourages them to “Keep it up!”.”
https://www.youtube.com/watch?v=bS-GhqLYHOI
Campaign: SSE “Maya the Orangutan” By Adam & Eve/DDB
“SSE has launched its first ad campaign sinceappointing Adam & Eve/DDB last year. The 90-second spot features a CGI orangutan visiting a city and experiencing energy. It was created by James Gillham and Graham Cappi. The campaign, which aims to highlight how SSE is trying to make a difference and earn people’s trust, will run across TV, cinema, outdoor, print and online channels.”
The Guardian: Spotify’s UK revenues rose 42% in 2013 as music service turned a profit
“Streaming music service Spotify’s UK business was profitable for the first time in 2013, according to the company’s latest set of financial results.
They reveal that Spotify Ltd’s revenues rose 41.8% from £92.6m in 2012 to £131.4m in 2013, helping the company’s UK arm to move from an £11m net loss in 2012 to a £2.6m net profit in 2013.”
Mashable: Facebook Is Basing Ads on Where You’ve Been Recently
“Facebook not only knows what you did last summer, but also where you went — and is sharing that information with advertisers.
The company announced on Tuesday that its Local Awareness ads, which have been in the works since 2012, are now available for all advertisers. Aimed at local businesses, the ad product can be created by entering the business’s address, and delineating a radius around the area they’d like to reach. The targeting is based on people who live in the area or were recently near the business, according to Facebook.”
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