Morning Update: Digital media caught in a ‘crap trap’; Facebook filters the news; would you buy a gay turtle?; the influential women of media
The Information: Escaping the Digital Media ‘Crap Trap’
Digital media companies are caught in the “crap trap,” mass-producing trashy clickbait so they can claim huge audiences and often higher valuations.
Here is how they fell into this lethal trap: They got into the content game to produce news or info they might be proud of, believing they could lure us to read it and maybe even pay for it. They quickly realized it’s expensive to produce quality content and hard to get a lot of people to click on it, much less pay for it.

Nothing beats the Daily Mail’s obsession with exploding pustules.
Fact is the Crap trap is a double down: poor content and no real revenues.