Morning Update: Facebook gives users control over ads; Ralph Lauren’s Olympic marketing coup; agency fills office with puppies

Ad Age: Facebook Cripples Ad Blockers on Its Site, Gives Consumers New Control Over Ads

This one cuts both ways, at least from a consumer perspective: Facebook is simultaneously making it easier for users to control what ads it shows them and harder for ad blockers to work on its site.

The new ad preferences let people tell Facebook not to serve them ads from particular companies that may be targeting them. If a consumer is on a brand’s email list, for example, she can prevent the brand from using her email to find her on Facebook. Facebook’s preferences will now show users the advertisers that have them on email lists, and present them with the option to stop receiving ads from those brands.

ralph lauren olympics uniform

Ad Week: Why Ralph Lauren’s Team USA Uniforms Are Such a Marketing Coup

Last week, right after Team U.S.A. took to Twitter to release a photo of what its 2016 Summer Olympics uniforms would look like, the pundits pounced. Their fashion sense was offended, apparently, by the effect created by the way the Navy blazer (designed, along with the rest of Team U.S.A.’s gear, by Ralph Lauren) closed over the red, blue and white-striped crew neck beneath. It looked, cried the offended, like the Russian Federation’s flag.


Ad Week: Horizon Media Filled Its Office With Puppies to Lower Stress Levels and Give Back

Looking for a way to help people in your agency relax while also causing mass chaos among employees? Bring some adoptable puppies and kittens into the office like Horizon Media did and you’ll bring joy to all—just be careful: You might crash your servers in the process.

As part of its philanthropic group Horizon Gives Back, Horizon Media partnered with the pet welfare organization Bideawee to bring 11 puppies and kittens into the agency for a day.


Ad Week: Luxury Auto Brands Are Trying to Hook Potential Customers With Driver ‘Experiences’

As the world’s busiest passenger airport, Atlanta’s Hartsfield-Jackson moves over 75.9 million travelers through its eight terminals every year. Many inbound passengers will catch connecting flights. Some will drive into the metro area to do business with the 16 Fortune 500 companies headquartered there. And some will head home to one of the city’s 26 major suburbs.tom bazeley - former ceo mandc saatchiCampaign Live: Tom Bazeley leaves M&C Saatchi

Tom Bazeley, the chief executive of M&C Saatchi, has left the agency. Staff were told at lunchtime today that Bazeley had left by mutual agreement. It is understood he does not have a job to go to.

Bazeley was the agency’s first chief executive to come from a digital background, having co-founded Lean Mean Fighting Machine in 2004 alongside Dave Cox, Dave Bedwood and Sam Ball.

Campaign Live: Google Photos ad cheekily references limited iPhone storage

The ad shows various scenarios iPhone users might be familiar with, such as taking a selfie with friends only to look back at the screen and see an annoying notification: “Storage Full. There is no more room on your phone.” The spot goes on to show users failing to capture important moments on camera because they ran out of storage.

Tom Child

Mumbrella Asia: Can agencies shift from problem solvers to opportunity makers?

The relationship between client and agency has come under the spotlight a lot recently. Tom Child wonders if it’s time to rethink the nature of relationship, and move beyond the traditional role for agencies as problem solvers.

Clients have been locked in an arm wrestle for some time with their prospective agencies, each side resisting submission. Both perspectives looking to establish the greatest possible value, whether it talent, deliverables or ultimately cost.


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