Morning Update: Heineken and Wieden & Kennedy end relationship

AdWeek: Angel Soft Wishes Single Moms a Happy Father’s Day in Unique Take on the Holiday

Adult children raised by single mothers wish their moms a happy Father’s Day in this intriguing, unconventional take on the holiday by Deutsch L.A. for Georgia Pacific’s Angel Soft bathroom tissue.

The two-and-a-half-minute video presents various men and women who speak directly into the camera, thanking their moms for being both mothers and fathers in their lives. “She did it all, as though she was two people,” one subject says. The others echo this sentiment, explaining how their moms combined softness and strength, tying back to the brand’s new tagline, “Be soft, be strong,” which is introduced here.

AdAge: Heineken and Wieden & Kennedy End Relationship

Heineken andWieden & Kennedyare parting ways, just days before the brewer will be honored as the 2015 Cannes Lions Creative Marketer of the Year.

“After five years this is a good time to go our separate ways. We have enjoyed a strong and effective partnership. Now it is time to move on for both W&K and Heineken,” Jan Derck van Karnebeek, chief commercial officer for Heineken, said in a statement.

Mashable: New app tracks the flu and allergies coming for you only blocks away

The worst part of a sniffle or a sore throat is wondering what it is you’re coming down with — the type of casual paranoia that keeps WebMD and Google searches in business.

A new app, called HEALTHYDAY, comes from a division of Johnson & Johnson and uses sickness-searching algorithms to take the guesswork out of your hypochondria by warning you when the flu is overtaking your neighborhood or pollen is driving allergies sky-high. as a kind of subtle advertising for its products. The basic health tips the app offers up don’t outright tell you which medicines to buy — instead they are each “brought to you” by one of the company’s over-the-counter brands, which include Zyrtec and Tylenol.

Campaign: Lucky Generals wins Twitter pitch

Twitter has picked Lucky Generals as its first retained creative agency in the UK after a competitive pitch.

The social media site selected the two-year-old agency after a pitch that also included 101, Abbott Mead Vickers BBDO and Bartle Bogle Hegarty.


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