Morning Update: Johnnie Walker appoints Anomaly; Christmas ads from Freshpet and Hootsuite
Mashable: Freshpet’s doggie Christmas tribute will give you paws
“What holiday dinner would be complete without the texting teenager, the drunk uncle, the eccentric aunt, the hideous Christmas sweaters and the new girlfriend as an awkward plus one?
Now what if these guests were all animals? Not just poorly mannered, mind you, but actual furry, four-legged creatures.
Freshpet, a natural pet food company, launched a short video this week with just such a setup. Thirteen dogs and one cat took their places at an elaborate seasonal feast for an ad that’s racked up 170,000 views on YouTube in less than two days.”
Campaign: Johnnie Walker hires Anomaly to global creative account
“Johnnie Walker has appointed Anomaly as its global lead creative agency, ditching Bartle Bogle Hegarty after 15 years.
Anomaly won the Diageo-owned whiskey brand’s creative account after a competitive pitch that began in October and was run by the brand directly.
Anomaly replaces BBH, which re-pitched for the business along with Ogilvy & Mather, BBDO and Wieden & Kennedy. The final pitches took place in Amsterdam earlier this week.”
AdWeek: Hootsuite’s Holiday Video Is 40 Minutes of an Owl Perched by a Roaring Fire
“Hootsuite knows how to celebrate the holidays. On the heels of its great Halloween ads, the social media aggregation site has now rolled out a simple, awesome Christmas ad playing off its owl mascot. The brand explains:
This year for the holidays we wanted to do our own take on the popular yule log videos. This is Hootsuite’s Holiday Owl, 40 minutes of pure, cute, heart-warming Holiday Owl perched by a roaring fire.”
Creativity-Online: What Pissed You Off This Year? Slate Tracks What Angered People Each Day of 2014
“We’ve already taken a look back at 2014 through the lens ofSpotify’s Year in Music, Google’s Zeitgeist film and YouTube’s rewind video, which all have their share of uplifting moments, from Pharrell’s “Happy” to the ALS Ice Bucket Challenge. Slate, however, has decided to narrow its approach to what pissed us off in 2014, in a feature called the “Year of Outrage.”
The online publication makes the telling observation that over the years, society’s default mode has turned to outrage, whether it be that spouting from the mouths of politicians or spewing forth on chatter over social media on topics significant or small.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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This was much better:
https://www.youtube.com/watch?v=SleYHOcLjOg
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