Morning Update: Nike tells China to hate Kobe; Heimat Berlin gets naked; Ogilvy republishes Mein Kampf; Slack ups agency productivity
https://youtu.be/9XoRWzAH9B8
Creativity Online: Kobe Bryant Gives a Dark, Parting Message to His Masses of Chinese Fans
Kobe Bryant is huge in China. Whenever he visits, massive crowds materialise. Artistic tributes to him ranged from a sculpture outside the Guangzhou Academy of Fine Arts to a massive portrait made of snow. Grown men have been known to burst into tears, moved by the sight of him.
On retiring, the Lakers star wanted to leave a parting message for fans in China, where he has partnered with Nike for years to coach and inspire young players and fans. (Nike and AKQA’s ‘House of Mamba” interactive LED basketball court, for training players in China, bears his nickname.)
This Kobe clip is so W+K, could even tell from which copywriter this concept & idea comes from. Great job guys, as always.