Bauer Xcel eyes off international brands for local roll-out as it prepares for relaunch of Dolly
Bauer Media has indicated it plans to roll out its UK digital platform The Debrief locally despite Mamamia launching a similarly-named digital product Daily Debrief last year, after a legal attempt by the German-owned publisher was thrown out of court. 
The launch is part of the Bauer Media’s digital plans to leverage international brands locally as the company begins to flex its digital muscles one year after it placed its digital operations in a separate division locally.
Speaking with Mumbrella, Carl Hammerschmidt, managing director of Bauer Xcel, said: “Bauer Xcel was launched last year globally by the Bauer business but at the same time we launched the women’s network, To Love, in April out of the Mi9 partnership on to our own platforms and our own technologies. They were simultaneous launches effectively.”
Hammerschmidt: “We’re looking at a product in the UK called The Debrief”
