Morning Update: Little girl and cat sing duet for Three; Man runs a loop-the-loop; Nicole Scherzinger’s aeroplane toilet antics for Herbal Essences
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=SXy6JElmgHU
AdWeek: A Little Girl and Her Cat Sing the Perfect Duet in Britain’s Latest Adorable Commercial
“It must be nice to be Three.
The British mobile network has the most fun-loving advertising slogan around: “We all need silly stuff.” And Wieden + Kennedy in London makes the most of that promisingly vague positioning. Last year, we had the dancing Shetland pony. Now, it’s time for the singing cat.”
The Guardian: Rebekah Brooks: I did not have a six-year affair with Andy Coulson
“Rebekah Brooks has told the Old Bailey she did not have a six-year relationship with Andy Coulson, David Cameron’s former spin doctor, as she described how her personal life had been a “bit of a car crash for many years”.
Brooks, in the witness box at the phone-hacking trial for a second day on Friday, told the jury she was “incredibly close” to Coulson and described him as her “best friend” but said it was wrong of the prosecution to characterise their relationship as a six-year affair.”
https://www.youtube.com/watch?v=OTcdutIcEJ4
Mashable: Man Runs a Loop-the-Loop For the First Time Ever
“Did you know that it’s possible for a human to do a loop-the-loop on foot? Well, maybe not for just you average Joe, but it is for superhuman free-runner Damien Walters.
PepsiMax sponsored the daredevil’s attempt, providing him with a human-sized loop the loop in an abandoned warehouse. After working the math out — he needed to be going 8.6 mph at the top — Walters got to work on being the first man to defy gravity in a loop.”
Journalism.co.uk: 5 tips from BuzzFeed on making content shareable
“Editorial director of BuzzFeed Jack Shepherd revealed his tips for making content people want to share during his keynote speech at the 11th news:rewired digital journalism conference yesterday (23 February).
Speaking at the event at MSN UK’s offices in London, Shepherd said that creating shareable content was key to how BuzzFeed had grown from its humble beginnings in an office opposite a “gambling den” in 2006 to a site with more than 130 million global unique users a month in December 2013.”
https://www.youtube.com/watch?v=_jpHOw2Uqno
The Guardian: The new Herbal Essences ad and Nicole Scherzinger’s aeroplane toilet antics
“Nicole Scherzinger is sad. She’s on a flight, but not in seat 1A as you, and she, might expect. No, she’s been cast into economy, with the jiggly-armed schlubs she’d only normally encounter on The X Factor, and is waiting for their jowls to stop wobbling so she can squeal “Shamazing!” at the fugly smear of features located therein. Whooshing through the stratosphere in an aluminium pipe full of prole farts is a new low for her; and she, let’s not forget, was in the Pussycat Dolls. She can feel their Wotsitty breath seeping into her pores, their commoner’s muck-guff wafting like sulphur dioxide through her luxe waves. She feels sick – these people stink, and not even of Viktor & Rolf Flowerbomb, the sickening bastards – so she heads for the one place she can receive respite from the stench: the dunny.”
https://www.youtube.com/watch?v=rw_9OU56qKA
AdWeek: Do You Like This Incredibly Bubbly Ad for Coca-Cola Light, or Do You Love It?
“Coca-Cola is really having a go at social media this week. Earlier, we had the Coke video that offered a fashionably questionable solution to social-media addiction. And now we have this ultra-peppy new global Coca-Cola Light commercial from ad agency Johannes Leonardo.”
AdAge: Amazon Launches Its Video Ad Business With Geico
“Watch out, YouTube. Amazon is coming after your ad dollars.
The e-commerce giant has begun slotting preroll ads within the latest crop of Amazon Studios-produced original series pilots to stream through its Netflix-rival Amazon Prime Instant Video service. The move combines two of advertisers’ biggest wishes — premium content and a measurable audience — on a service that venture capitalist Mark Suster once called “the biggest threat to YouTube.””
AdWeek: Ad of the Day: Miracle Whip Couldn’t Be Prouder in Gritty New Campaign
“After years of pleading its case, Miracle Whip unapologetically plants a flag in the ground in a new campaign from mcgarrybowen.
Two TV ads breaking Monday feature rough-and-tumble dudes with long hair and beards who know what they like—at least when it comes to condiments. Underscoring that resolve is a gravelly male voiceover, crunchy guitar riff (from Band of Skulls’ “The Devil Takes Care of His Own”) and new tagline: “Miracle Whip and proud of it.””
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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