Morning Update: Mattel moves into content marketing; what’s missing from journalism right now; where are the female CMOs?
Campaign Live: How Mattel is evolving beyond the ad
Mattel’s content division, which launched late last year, has appointed its first chief content officer, Catherine Balsam-Schwaber, an experienced media hand with prior roles at NBC Universal and Viacom.
Yeah, but last I saw… 5 year olds don’t buy the products.
TV ad’s are just as important for educating adults as well.
Miss guided marketing statements… again.