Morning Update: Matthew McConaughey’s tiny YouTube channel; Brands killing it with wearables; Gawker set to close

Matthew McConaughey promotes charities on YouTube. Credit - Matthew McConaughey via YouTube

Ad Age: Reddit Finds Matthew McConaughey’s Tiny YouTube Channel

Just because you win an Oscar doesn’t mean you’re a YouTube star. Just ask Matthew McConaughey.

The seemingly super-chill star had an “official” YouTube channel with only 240 subscribers, but that may change now that Reddit has discovered it. A Reddit poster linked to Mr. McConaughey’s YouTube page on Thursday, and it’s trending to the top of the site, driving traffic to the celeb’s videos. As of this afternoon he was up to more than 8,000 subs.Rio-2016-olympics-234x146

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