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Morning Update: Matthew McConaughey’s tiny YouTube channel; Brands killing it with wearables; Gawker set to close

Matthew McConaughey promotes charities on YouTube. Credit - Matthew McConaughey via YouTube

Ad Age: Reddit Finds Matthew McConaughey’s Tiny YouTube Channel

Just because you win an Oscar doesn’t mean you’re a YouTube star. Just ask Matthew McConaughey.

The seemingly super-chill star had an “official” YouTube channel with only 240 subscribers, but that may change now that Reddit has discovered it. A Reddit poster linked to Mr. McConaughey’s YouTube page on Thursday, and it’s trending to the top of the site, driving traffic to the celeb’s videos. As of this afternoon he was up to more than 8,000 subs.Rio-2016-olympics-234x146

Ad Week: These Brands Are Killing the Wearables Game in Brazil

It’s safe to assume that many athletes competing in Brazil trained extensively with the help of GPS watches, heart rate monitors, connected garments or other wearable technologies. And while the wearable device channel remains something of a niche to marketers, things could change this summer.

Wearables are enjoying a banner year, with IDC forecasting 101.9 million units sold by the end of 2016, a 29% year-over-year growth. Further, major sporting events provide valuable, high-profile proving grounds for new devices—and what they mean for marketers. Gawker logo

Gawker: Gawker.com to End Operations Next Week

After almost 14 years of operation, Gawker.com will shut down next week. The decision to close Gawker comes days after Univision successfully bid $135 million for Gawker Media’s six other websites, and four months after the Silicon Valley billionaire Peter Thiel revealed his clandestine legal campaign against the company.

Nick Denton, the company’s outgoing CEO, informed current staffers of the site’s fate on Thursday afternoon, just hours before a bankruptcy court in Manhattan will decide whether to approve Univision’s bid for Gawker Media’s other assets.

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Poynter: To boost its subscription business, The New York Times shutters NYT Now

The New York Times is “shelving” its daily news app, NYT Now, in response to limited interest from readers, a rapidly-fluctuating news environment and a desire to increase paid subscribers.

Launched in early 2014, NYT Now was heralded as an attempt to capture and monetize a rapidly growing audience on smartphones. In the spring of 2015, NYT Now transitioned to a paid model. Now, the app will go dark at the end of the month.

RushCard's new videos flip perspectives with the flip of a smartphone. Narrative

Ad Week: These Clever Mobile Ads Challenge People’s Perceptions of Black Men and Police

With the flip of a phone, a mobile video debuting today challenges viewers on how quickly we judge strangers not just by the color of their skin but by the context of their clothing. The video begins with a black man in a white tank top standing in front of a black backdrop. He speaks straight into the camera, candidly but earnestly.

There’s a fast-talking, flannel-wearing Southern guy who says he has the perfect product to save your broken stuff, your ruined weekend or even your marriage. Oh, and it’s 100 times tougher than duct tape and “strong as steel.”

Would you shell out $50 for that? You will if you’re a manly man, says the new ad for FiberFix that’s racked up 3 million Facebook views in a single day with no paid media to support it.

Meredith Wallace Head of Social Media & Engagement at Lion & Lion

Mumbrella Asia: Female leadership team at Malaysian digital agency form group to tackle gender inequality

The debate over gender diversity in the media and marketing industries has triggered the creation of a networking group in Malaysia aimed at inspiring women to pursue their marketing careers and “reach the top”.

MissMafia has been founded by four senior executives at Kuala Lumpur-based digital agency Lion & Lion.

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