Morning Update: Men face choice of their own in this parody of Dove’s doors ad
AdWeek: Men Face a Gut-Wrenching Choice of Their Own in This Parody of Dove’s Doors Ad
Men, if you saw a door marked “Big Dick” and a door marked “Average Dick,” which would you walk through?
Two weeks ago, Dove released a new video in its long-running Real Beauty campaign where they put the words “Average” and “Beautiful” over doors and figured out which women lacked self-confidence and which were full of themselves. Just kidding, they tried to get women to see that they could choose to see themselves as beautiful.
The divisive video was greeted with booth cheers and jeers, caused a kerfuffle over at BuzzFeed, and like past Dove videos, was ripe for parody. And indeed, Funny or Die produced the little video below that suggests once again that men, at least compared to women, don’t have a lot of self-confidence problems.
The New York Times: Netflix Is Betting Its Future on Exclusive Programming
It is April 9 just before midnight in the war room of Netflix’s headquarters here, where the smell of popcorn fills the air and a team of engineers, social media experts and other specialists starts counting down the seconds until the new “Daredevil” superhero series goes live on the streaming service.
At the stroke of 12, applause breaks out in the room. Flutes of Champagne are passed around as the Netflix team checks that the series is available for binge watching across devices in more than 50 countries around the world.
“Daredevil” is the 17th Netflix original series to make its debut this year, representing a bold bet by the company to significantly increase its investment in exclusive programming. Just three years after Netflix started streaming its first original series, “Lilyhammer,” the company is planning 320 hours of original programming in 2015. That is about three times what it offered last year.
Mumbrella Asia: Porsche re-hires incumbent after four month search for Asia Pacific marketing agency
Porsche has concluded a four-month pitch to find a regional marketing agency – and has re-appointed the incumbent.
The German luxury carmaker has re-hired Accelerate Advertising, an agency set up in 2011 to service Porsche in the 13 markets in APAC in which it operates.
Six agencies were understood to be in contention in a final round of pitching.
Mashable: 3 digital marketing strategies for making ads more relevant
Relevance. In digital marketing, it’s what brands covet and what publishers strive to provide. Relevance is the driving force behind behavioral marketing, contextual advertising, native — and virtually everything in between.
A recent study from Cisco on shopping behavior found that the majority of consumers welcome — and even expect — hyper-relevant content and special offers from retailers. A similar survey from Accenture found 49% of consumers “would not object to having their buying behavior tracked” if it would allow brands to deliver more relevant offers.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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